Consumer Research
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CIRS conducts consumer perception and use testing to evaluate real-world product performance and user experience, supporting marketing claims and product positioning.

Consumer In Use Study

Evaluation of product performance under real-life conditions over time, assessing how the product integrates into daily consumer routines and usage habits.

Final Consumer Study

Targeted consumer assessment conducted prior to launch to evaluate product acceptance, satisfaction, and purchase intent..

Sensory Evaluation

Scientific assessment of consumer responses to product attributes using the five senses including appearance, fragrance, texture, and overall sensory experience..

About Us

The CIRS cosmetic team provides expert support to  ensure that cosmetic products meet stringent global cosmetic regulations and safety standards.

We offer comprehensive, lifecycle-based solutions for personal care products, from early-stage cosmetic ingredient development, through to final product registration. Our services include:

  • Cosmetic ingredient development and regulatory strategy,
  • Physical/chemical and analytical tests,
  • Toxicological tests (in vivo & in vitro),
  • Efficacy and claim substantiation studies (in vivo & in vitro), and
  • Ingredient and product registration across global markets.

With deep expertise in cosmetic regulatory compliance and safety evaluations, our team enables brands to bring products to market efficiently and with confidence.

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Disclaimer

CIRS Testing accepts no responsibility or liability whatsoever with regard to the information on this website. Reproduction for non-commercial purposes of information and documents from the our  website is authorised provided that you acknowledge "CIRS Testing" as the source.