On October 29, 2026, the Gyeonggi SME & Venture Business Association (GSMBA), together with the Gyeonggi Northwest FTA Trade Promotion Centre and the Gyeonggi-do Business & Science Accelerator (GBSA), held a briefing on overseas market entry and branding strategies for K-Beauty and K-Food aimed at small and medium enterprises. The session took place at KINTEX in Goyang as part of the G-FAIR Insight program running alongside G-FAIR KOREA 2026. Hosted by the Ministry of Trade, Industry and Energy and Gyeonggi-do, the two-hour program drew around 50 executives and staff from Gyeonggi-do companies looking to diversify beyond the increasingly competitive markets of North America and Europe toward emerging regions such as the Middle East, ASEAN, the CIS, and India, where interest in Korean culture continues to grow.

Seowon Kim, Team Leader of the Bio-Consumer team at CIRS Group Korea, presents on K-Beauty's global expansion strategy at the G-FAIR Insight briefing in Goyang.

The program opened with Dr Kim Yuri of the Korea Food Research Institute, who reviewed overseas food and consumption trends and outlined where K-Food holds the strongest competitiveness and opportunity in emerging markets.

CIRS Group Korea took part as a speaker for the second half of the program. Seowon Kim, Team Leader of the Bio-Consumer team, presented on the current state of K-Beauty and strategies for overseas expansion. She walked attendees through the preparations companies need to make before entering a new market, including regulatory licensing and distribution setup, and shared real cases and success stories from Korean beauty brands that have expanded abroad.

CIRS Group Korea will continue supporting Korean beauty and food companies pursuing growth in emerging markets with regulatory consulting, testing coordination, and registration services. If you need any assistance or have any questions, please get in touch with us via service@cirs-group.com.