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China
China Health food will be strictly inspected – Have you crossed these advertising red lines?

On April 23, the China State Administration for Market Regulation issued a notice on “Deepening the Governance of the Internet Advertising Ecosystem” and simultaneously released the “Key Tasks for Regulating the Order of the Internet Advertising Market”. The rectification work will last for six months starting from the date of publication.

Q&A on Registration of FSMP Under the New National Standard

On March 18, the State Administration for Market Regulation (SAMR) released the Q&A on the Registration of Foods for Special Medical Purposes under the New National Standards. The document aims to guide enterprises in conducting compliant applications and efficient registration in accordance with two national food safety standards: General Principles for Foods for Special Medical Purposes (GB 29922—2025) and Foods for Special Medical Purposes for Tumor Complete Nutrition (GB 31662—2025), thereby ensuring a smooth and orderly market supply transition.