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China's Toothpaste Regulation will Take Effect from December 1, 2023

from CIRS by

China Toothpaste Regulation will Take Effect from December 1 2023

On March 23, 2023, China’s State Administration for Market Regulation (SAMR) officially published the Measures for Toothpaste Supervision and Administration.

The Measures define toothpaste as a paste-like product that is applied to the surface of human teeth by friction, with the primary purpose of cleaning. Under Cosmetics Supervision and Administration Regulations (CSAR) issued in 2020, the authorities began classifying toothpaste as ordinary cosmetics and required the filing of toothpaste products.

The Measures cover:

  • Efficacy management requirements and labeling requirements;
  • Contents that must be indicated as well as contents that are not allowed; and
  • Scope of the efficacy claim and standardized words for the efficacy claims.

The Measures will take effect from December 1, 2023.

If you need any assistance or have any questions, please contact us via

CIRS is to host a free webinar on the filing requirements for toothpaste in China on December 11-12. This webinar is available in Chinese, English, Japanese and Korean. Please click here to know more details.

Further Information

The Measures for Toothpaste Supervision and Administration in Chinese


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